The success of a franchisor is dependent on the success of
franchisees. You want to be able to help them as much as you can but they also
need to be able to run their business independently. It can be a tricky to find
the right balance!
Providing franchisees with access to the right information
and offering a platform for collaboration can lead to quick knowledge sharing
and support. Think of internal communications as the life blood of your organization;
both internal and external communications are equally important to control the
day-to-day operations of the organization. Company intranets
have taken a considerable leap forward over the past five years as they allow
franchisors and franchisees to communicate and collaborate in one centralized
What is an Intranet? An intranet is a password protected internal website for a
selected, private audience like employees or franchisees. The general public
cannot access your intranet. This helps for your organization to be on the same
page with events, news updates, product changes, training materials, internal
documents, upcoming promotions and more. Having an intranet will ensure your franchise
messaging is being communicating in a consistent and concise manner.
Take a look the benefits and importance of having a central
area to host all your internal communications between your franchisees.
Your franchisees should have a voice and know that they are
being heard. Did you know that a McDonald's franchisee in Cincinnati created the fast-food chain's
popular Filet-O-Fish sandwich? Also, most people don’t know that a
Dairy Queen franchisee invented the company's blockbuster Blizzard frozen
treat. As a franchisor, you need to have two-way communications because your
next big idea could be amongst your franchisees.
Your Message is Clearly Defined
Having a company intranet will ensure your corporate messages
are consistent, accurate and clearly defined. While this may seem obvious, too
often communications with conflicting messages come from different departments,
leaving employees confused. Transparency and credibility are essential when information
from head office needs to be communicated across all locations.
In today’s business environment, information is being shared
in an extremely fast manner, thanks to websites, blogs and social
media. People have become accustomed to having instant access to the all
the information they need which means you need to ensure all company information
is instantly accessible and accurate at any point in time.
Since most of your franchisees are in different locations,
it can be difficult at times to build morale and ensure the people within your
company are being well-taken care of. Having one central area where your
franchisees can communicate and receive important information from the
franchisor can help boost the overall morale of your organization. Not only can
you share company information, you have the ability to share company success
top performers and highlight deserving employees.
Franchisees and employees seem to crave direct communication
with head office, so make 2015 the year of having effective communications with
your entire team in one centralized area. As franchise relationship experts, we
help companies like yours effectively communicate, train, inform and support
franchisees while saving you and your franchisees time and money with our free
Franchise Resource Center.
up for your Franchise Resource Center to start effectively communicating!